Lexus yesterday announced it has signed an upfront-advertising commitment with TiVo and will see the car manufacturer extend its use of TiVo's interactive and targeted advertising solutions.This will see Lexus advertisements featured in the Gold Star Sponsorship on TiVo Central, program placement, Product Watch and the continuation of the interactive Lexus car configuration Tool.
The fact that Lexus has decided to continue this advertising relationship outlines that Lexus must be overall pleased with the results of this new advertising campaign that breaks away from traditional TV advertising, making use of the interactive features of TiVo and PVRs.
It's likely that more companies will follow suit bringing more adverts to PVRs and TiVo.
1. TiVo advertisements bring so much money? It means that TiVo develops and it's awesome. In future we can see many new interesting features, but more advertisements too :(
Posted at 1:56PM on Jan 23rd 2007 by Ann