I don't know if you remember the beginning of last month when I posted a DirecTV Star Trek advert. When it comes to advertising its service in Uruguay DirecTV are taking a different approach.The video below shows an advert that was recently aired in Uruguay and as you can see it is focused entirely on Football (soccer).
As with many South American nations Uruguay has a strong love for football and DirecTV looks to be trying to hook some subscribers to its HDTV service through the sport.
I wonder if people in Uruguay are having the same complaints about DirecTV as people are having in the US.
