About a month ago a partnership between YouTube and CBS was announced which would see CBS video clips on YouTube. While other content owners were thinking about suing YouTube this partnership was, and still is, very important to YouTube.CBS are extremely happy with the results on YouTube. CBS videos have been viewed 29.2 million times since October 18, which is an average of 857,000 views per day.
CBS and YouTube are even linking the views on YouTube to increased television ratings for some CBS shows.
This news makes it much more likely that other content owners will be less strict about their video clips appearing on video sharing sites like YouTube making lawsuits less likely. Whether this will encourage full TV shows to appear on YouTube is another thing.
1. Did CBS start doing this as soon as Google bought YouTube? I know that Google video AND cbs have a thing together
Posted at 4:17PM on Nov 22nd 2006 by Fed