Dave Zatz has the recording of a new TiVo radio advertisement over on his site. The advert features some ramblings about tacos and how good TiVo is.
Featured at the end of the TiVo advert is TiVo's new slogan and important take home message; "It's not TiVo, unless it's a TiVo."
TiVo are obviously feeling that their brand is somewhat being weakened by the generic use of TiVo as the name for PVRs. With salespersons frequently calling other brands a TiVo instead of a PVR, consumers get confused.
You can listen to the advert recording over at ZatznotFunny.
1. It actually does make sense. Most people refer to any PVR as a Tivo...
Posted at 12:24AM on Nov 20th 2006 by Mandabar