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HD PVR sales drive DirecTV growth


DirecTVNearly 4.3 million DirecTV subscribers are using advanced services, requiring set top boxes capable of high-definition, PVR, and Hi-def PVR functions. That's up from just 2.8 million a year ago.

DirecTV held its quarterly investor conference call yesterday. The company's new HD PVR came up several times as a popular new offering for customers.

But DirecTV CEO Chase Carney says customers have a lot of questions about PVR features, " how does it work? How do I find my way around it? Do you get HD?"

To that end, he says the company plans to send every PVR customer a one-page "cheat sheet," with 20 facts about the PVR.

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