Advertisers have frequently being trying to come up with new ways to catch the viewers attention in TV adverts. This is even more true since PVRs pose a hole new threat with ad skipping technology.BMW tried out an interactive advert on TiVo, KFC created an advert including a hidden message for DVR users, and Fox is trying out leaving images on the screen longer on its UK FX digital TV Channel.
Now Sony is in on the action too with a new interactive advert for PVR users promoting its new Bravia televisions.
The advert works by offering alternative endings to viewers, with an ending for men and an ending for women. Sony is obviously hoping that this level of interactivity and novelty will attract extra attention.
1. The only thing I know about the Sony Bravia is that they play a stupid 10 second commercial like 500 times (give or take 490) during the C|Net video segments on my TiVo:
Bravia...
The...
First...
Television...
For...
Men...
And...
Women...
Trademark.
Yes they actually say "Trademark" in the ad.
It's annoying to the point where I am 100% confident that I'd never ever consider a Sony TV, when will people (advertisiers) learn that being memorable can be a bad thing?
Posted at 1:00PM on Sep 22nd 2006 by Robert Aitchison