TiVo has pretty much struck a deal with everyone these days, with the exception of the Devil - and some of you may beg to differ with the price of the Series 3 being confirmed this week. $800 is just plain evil.
True to recent form, it was announced today that TiVo has entered into yet another ad deal, this time with the WPP Group Plc's GroupM network of media agencies. This agency consists of MediaCom, Mediaedge:cia and MindShare.
Under the terms of the deal, GroupM will offer special pricing to encourage its clients to utilize TiVo's unique advertising features, such as the extended commercials that are often used to promote products or disseminate information on products. I'm presuming this special pricing would also extend to the more hands on advertising such as the build your own Lexus module in the Music, Photos, & More portion of the TiVo menu.
This news isn't anything ground-breaking, but as usual, it's good to see TiVo making an effort to pull in some additional advertising revenue.
TiVo (TIVO) shares were down .05 to 7.97 at the time of this post.
1. I think that Tivo is doing what they have to so that advertisers do not cause even more problems with the programming. Tivo is a great technology which allows viewers to watch their favorite programs without the irritation of commercials, but this has cut out a lot of the impact of promotion of companies through commercials. The deals that Tivo has signed with other companies only allows advertisers to produce interactive media within commercials in order to catch the attention of viewers who would normally fast forward through them. This is just the next step in advertising on television. We are on the on the breach of a change in how we watch television, which will eventually result in entirely interactive television.
Posted at 2:15AM on Sep 21st 2006 by qindude