I had very strong suspicions that the BlueMoon video spoofing TiVo to have an Alien origin was, in fact, an intended and premeditated viral marketing attempt. It turns out that it was according to some information given over on TiVo Lovers.
The information was found on a MySpace user's site who is a fashion designer. She claims to have done the wardrobe for the viral marketing campaign for TiVo and linked to the video and the site TiVo is Aliens.
But just like the leaked promotional videos that appeared on YouTube, access to her profile has been blocked. I suspect this has been done at the request of TiVo.
Fortunately I had time to see her MySpace profile before it was hidden. I can confirm that what is said over at TiVo Lovers is true, and the BlueMoon video therefore looks like a true Viral Marketing Attempt by TiVo. Sorry to crush anyone's belief that it really was aliens that invented TiVo.
1. Of course it was viral marketing, what else did anyone think it was?
It seemed to me like the kind of thing you'd make for an employee meeting opener, but could be used to viral market too.
Maybe to get people talking about TiVo again in advance of the Series 3. That's all I can figure, since anyone liable to be drawn to watch it would very likely not be "educated" any more about TiVo.
Posted at 1:15PM on Sep 9th 2006 by Bill G