Our Colleagues over at HD Beat have a really great article compiling most of the information that we know, or have guessed about the upcoming TiVo Series 3.In a nutshell, we're talking about the first set-top PVR that can record two over-the-air or cable HDTV programs at the same time. It'll record standard definition TV as well, will likely include TiVoToGo software, multi-room viewing, and you can easily increase the storage capacity with an external hard drive.
But is it worth $800?
I had a conversation with a friend the other day. It went something like this:
Friend: Why don't they just sell it for $300? They're not going to sell any at that price.
Me: You're probably right, but they're cramming so much in there, the TV Tuners alone are probably worth a few hundred dollars, they'd lose a lot of money if they sold it for $300.
Friend: But they'd make it up in subscriber fees.
Me: Sure, in about 5 years, assuming you stick with them for five years.
Friend: But they have a better user experience than anyone else, they can't afford to lose customers by pricing the Series 3 so high.
Me: Right, but they also can't afford release their first HD TiVo box so late in the game without it being a significant step up from the competition.
Friend: But I really want one, and I can't afford to spend $800 on it!
Umm yeah, I can't argue with that one.









1. I am a former multi-ReplayTV owner and a Comcast customer with two Motorola 6412 HD DVRs.
TiVo will sell the Series 3 to existing TiVo owners and past TiVo owners longing to return only. If a customer has not used a TiVo [or a ReplayTV] before the likelihood they will buy a Series 3 instead of going for the cheaper alternative of a cable/satco provided box is zero.
The Series 3 introduction will slow the loss of TiVo customers to cable/satco HD DVRs but it won't add any new TiVo customers.
Posted at 7:26PM on Sep 6th 2006 by Bill G