The New York Times reports that TiVo and CBS are set to announced a partnership today to make 4 new shows available to TiVo subscribers a week or two before they're set to air on television.The deal includes a preview episode of The Class, and creates an option for TiVo users to record the premieres of a bundle of 4 shows, The Class, Jericho, Shark, and Smith, with the single click of their remotes.
This is hardly the first time TIVo has made downloadable video available. And in recent months, television networks have been making tons of deals to showcase their new shows online, and in some cases before the fall premiere dates. This helps build buzz for the shows, and presumably lets producers charge more for advertising in their shows.
TiVo, on the other hand, has often been blamed for leading the consumer ad-skipping revolution. TiVo CEO Tom Rogers says getting his company in on the action shows that PVRs can be part of the solution, not just the problem. He says PVR technology can be used to help attract people to programming, create on-demand commercials, and make advertising more effective.
1. I basically too agree with Tom Rogers and his statement.
Posted at 9:12AM on Sep 5th 2006 by Delphi