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TiVo Signs Another Deal

Tivo AdvertisingIt was reported Wednesday morning that TiVo will sign an advertising and research agreement with Omnicom Media Group.

In the agreement, Omincom's two business units (OMD and PHD) will purchase TiVo's research data, which is comprised of detailed information on the shows TiVo subscribers watch and the efficacy of advertisements by network, genre, time slot, and day of the week among other criteria. This deal is an expansion of a prior deal between TiVo and several of Omnicom's clients.

This can only be seen as a continuation of the positive news TiVo's had these past few weeks. It seems suspicious that they'd make all these deals so close together and amounts to a not-so-stealth campaign to offset what will be a less than stellar 2nd quarter earning's report at market close.

While this deal with Omnicom is great for TiVo, it bodes pretty poorly for ad weary consumers who will no doubt be bombarded by more ads even more effectively.

At least TiVo's data is anonymous. I'd hate if it were revealed that I TiVo every Freddy Prinze Jr. Movie and that I refuse to 30-second-skip the Hane's Dodgeball Commercial when it's on...just a joke people.

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