According to a Los Angeles Times/Bloomberg survey, the kids these days, they're not all that enthralled with watching video on their cell phones and other small screen devices. Only 14 percent of teens say they want to watch TV on cell phones, and only a few percent more say they'd watch on an iPod. That's compared to 40% who say they're willing to watch video content on the internet.
While the networks are rushing to make mobile programming available, and the cell phone carriers are pushing multimedia plans, it appears the audience for these services is still pretty small. Only 1-3% of cell phone users overall watch video content on their devices, meaning teenagers are probably more likely than adults to watch the small screen.
The kids who were surveyed said they had two major problems. Mobile video content costs too much, and the quality is not good enough, either because of a poor streaming experience, or low resolution.
Industry analysts say they expect the popularity of mobile video to pick up as content producers learn how to market to the smallest of screens. For example, watching a full-length sit-com on a 2-inch screen takes a lot of squinting, but a Rocketboom-length segment is more manageable.
1. i also not interested to watch movie on a small screens.
Posted at 10:02PM on Aug 13th 2006 by mfaizalzul