Now there's a bold statement -- and I'm willing to throw my hat into the ring and back it up; as a PVR owner, I undoubtedly watch less television than in the days before I owned one. This isn't a bad thing. On the contrary; I now watch less crap, which is good. And new research has emerged to prove my point: Mediamark Research has demonstrated in a new study that adults in PVR-enabled homes watch less television than those without a PVR, and they are 23 per cent less likely to be heavy television viewers versus the general population.
The study looked at the media consumption habits of 26,000 adults, 2,912 of whom owned a PVR, with research conducted from March 2005 through May 2006.
There's a whole bunch of other interesting data in the study worth looking at, but it won't make for good reading if you're an executive in a big TV network.
1. I would be interested to see what percentage of people who get HDTV start watching more TV. It seems like I keep hearing about people who get HD and then they start watching stuff that they would have never watched before because it is in HD.
Posted at 7:30PM on Jul 27th 2006 by Matt