Here's a way to make people with PVRs watch ads: make them shorter. Much shorter.
As in, one-second long.
That's exactly what GE has done with a revolutionary new "ecomagination" ad campaign, which started in the U.S.A. on Monday.
Users with a PVR can pause the ad at a designated spot to see behind-the-scenes content, including the making of the 'Dancing Elephant' spot.
1. There was an ad with a dancing Elephant?
Never saw it.
I guess I would not be interested in seeing the making of it.
Posted at 5:21PM on May 14th 2006 by MichaelG