Back in February, we posted an entry about a special ad that KFC had created
which could only be viewed in slow-motion using a PVR and contained a code for claiming a free chicken burger. Well, in an item in today's Wall Street Journal, KFC is now claiming over 100,000 responded to the ad and helped reduce the world's chicken population by a significant portion.
The number (if genuine) was probably helped by the fact that websites like the one you're reading inadvertently promoted the advert, then helped distribute the code to non-PVR users.
Please note: subscription required to read the WSJ article.
Via: Engadget.
1. I don't ever think the point of this ad was to get PVR users to see the commercial -- people fast forward through commercials!
The real goal here was publicity. As proven by the story in the Wall Street Journal and the number of people who have responded to the ad, this "publicity stunt" by KFC has worked. And, they got contact information from all of these people as an added benefit.
Like they always say, any publicity is good publicity.
Posted at 12:56PM on Mar 21st 2006 by ReplayTVBlog