In an effort to develop "unique content offerings" for broadband delivery and to create relationships with content companies, TiVo has appointed a vice president and general manager of content services.Tara Maitra previously served as senior director of content development at Comcast, where she was responsible for Select on Demand, a number of niche networks delivered via video on demand and broadband.
"Tara's blend of industry relationships, deal-making skills and experience with new media platforms will enhance our efforts to creatively deliver best-in-class content over broadband to the television and attract new audiences for TiVo," Edward Lichty, vice president of corporate development, said in a statement.
