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TiVo ad-skipping illegal in Japan?


Fast Forward button logoDon't touch that FF button! Japanese broadcasters are claiming that skipping ads is a violation of Japanese copyright law. In fact, in an effort to show the benefits of television advertising, August 28th is designated "TV Commercial Day" in Japan. This day coincides with the anniversary of the first television commercial ever shown on Japanese TV.

All of this raises a couple of questions. If you get off the couch during a commercial, are you violating copyright laws? What if you rewind your TiVo to watch a commerical mutliple times; are you still in violation? Most importantly, how much money did the greeting card industry pay to Japan to designate a new "TV commerical" holiday? Sheesh!

 

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